Here's Why Doug DeMuro 10C has more than 667 Million Video Views...

...and why you should follow him. Hint: Even if you're not a car fanatic, DeMuro's videos are accessible, compelling, and packed with wit, intelligence, and fun.

By Elizabeth Cobb Durel
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Have you ever wondered if the rumored chick magnet powers of expensive sports cars are a real thing? It’s a question as old as sports cars and the men that drive them. YouTube influencer Doug DeMuro 10C did and created an entire video “Does a Ferrari 360 Attract Women?” to answer that age-old question. Spoiler alert: The viewer finds out in the first few seconds that the answer is “No.”


Yet, more than 5.3 million people have watched the 3.5 minute video which consists of DeMuro driving around, parking the car in populous areas around Atlanta (Note: Observe the mild scoffing on the sidewalks of Emory’s south campus at 3:05), and occasionally talking. He’s that charming. And more than 2.7 million YouTube subscribers agree.

In less than five years, the California-based DeMuro has turned his passion for cars into a thriving and growing community, complete with commenters who good naturedly tease him about his casual attire, kid-like enthusiasm, and encyclopedic knowledge of automobiles of all kinds. They especially love that DeMuro is straight forward and democratic in his reviews, giving the same reverence and good humor to the McLaren F1 as he does to the Jeep Cherokee XJ.

Driving with Doug DeMuro

What does DeMuro listen to while driving more than 20,000 miles per year? Take a listen. It's not podcasts.


More DeMuro:

What kind of car do you drive?

The car I use every day is a rare North American Specification 1997 Land Rover Defender 90, painted bright yellow. Around Emory, I drove a dark red 2001 Audi A4 sedan. It was the crappiest Audi on campus, but an Audi nonetheless! This video gets into all of the cars I've owned.

Why car reviews, why not best brownies or pogo sticks, etc…?

From birth, I've always loved cars. I've always enjoyed all aspects of cars and driving, so it seemed natural to do a car-centric thing if I was going to do something with the YouTube platform. Originally, I made silly videos about cars, but eventually I transitioned into car reviews.

What is worst advice you’ve ever received?

"Don't work for free." Most people should not do most work for free, but there are exceptions—and those exceptions are the only reason I had any success. By doing the right free work for the right employers on the side of regular paid work, I was able to build a following and move them over to platforms where I wasn't doing free work.

Best advice you’ve ever received?

The best pieces of advice I ever received are from Hollywood celebrities, who I don't traditionally look to for advice. One was from Conan O'Brien, who said "If you work really hard, and you're kind, amazing things will happen." I couldn't agree more. The other comes from Ben Affleck's truly wonderful 2013 Oscars speech when "Argo" won best picture, when he said "You have to work harder than you think you possibly can, you can't hold grudges, and it doesn't matter how you get knocked down in life. All that matters is that you get up." I still watch that speech on YouTube every few months.


Editor's Note: While you’re checking out DeMuro’s community, click over to ours. Join us for insider news, classmate connections, and access to all the Emory events.

Elizabeth Cobb Durel drives a 2012 Mazda CX-9 (which Doug has never reviewed) filled with sticky notes, crushed goldfish, melted crayons, and clothes meant to go to the dry cleaners last week.