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Babysitting: Problem Solved

Usit is an award-winning entrepreneurial on-demand babysitting venture that pairs college students with families.

By Michelle Valigursky

Usit's co-founders Ifrah Khan 15Ox 17B, Alejandra Lara 15Ox 16C, and Omer Ersin 17B.

Saturday night is fast approaching, and the regular babysitter is out of town. For parents, finding a new babysitter can be as simple as tapping into Usit, an on-demand babysitting app that pairs college students with families in need of care. Usit was founded in Atlanta as a company by Ifrah Khan 15Ox 17B, Alejandra Lara 15Ox 16C, and Omer Ersin 17B.

Usit Babysitter

Ending inefficiency in the babysitting system, Usit pairs college students with families for opportunities.

In 2015, when Khan and Lara joined Kappa Alpha Theta sorority at Emory, the two picked up babysitting jobs for extra cash. Khan recalls her early inspiration for conceptualizing the company. “I saw inefficiency in the system,” she recalls. “College students were constantly searching for babysitting gigs through Facebook groups and parents were looking for date night sitters. They faced obstacles and often had to text past sitters, post in groups, or ask family friends.”

Khan and Lara brainstormed about an on-demand babysitting app that only used college students. “We both saw potential in it and began to develop a business concept,” says Lara.

The two enrolled in an Entrepreneurship class taught by Goizueta Business School Senior Lecturer in Organization and Management, Senior Associate Dean for Undergraduate Education and Director of the BBA Program Andrea Hershatter.  After creating a business plan and conducting extensive research in December 2016, Khan and Lara invited classmate Omer Ersin 17B to join them.

The three co-founders launched Usit to “provide more opportunities to college students and more possibilities to households,” says Ersin. Since the launch, the company app has gained more than 2,000 active users.

The team has received help from Goizueta Business School and earned third place and a cash prize in the Bernard Pitch the Summit Competition at the spring 2017 Entrepreneurship Summit.

Word-of-mouth marketing has fueled growth, and grassroots outreach to elementary schools and universities has broadened the scope of Usit. “We’re excited to expand Usit services and will launch in New York City and Boston later this year,” Khan says. “This experience has been incredible for all of us, and more importantly, for the families we help.”

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Read more about Usit and how it works at Red Tricycle. Visit Usit on Facebook.