Alumni Ink: Future-Proof Your Career

Social media and branding expert Jeremy Goldman 00C writes an actionable career guide in his latest book Getting to Like.

By Michelle Valigursky
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Alumni Ink

Getting to Like
Author Jeremy Goldman 00C shares his advice in Getting to Like. With the subtitle "How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success," the book is the tempting new read from Goldman. His first book "Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM Books in November 2012, hitting the #1 spot on Kindle for social media and business."

So what is Getting to Like all about? Amazon reports, "In the last decade alone, the face and nature of the job market has evolved dramatically. It’s now a given that personal branding will have a significant impact on your professional opportunities. It’s not an exaggeration that your brand and reputation could make―or break―your career.

In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.

Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve―and your competition. Each chapter provides specific examples for effective communication and engagement, including:

-Strategies for both in-person and digital channels.

-Interviews, case studies, and advice from branding and marketing experts.

-Specific guidelines for successfully navigating the most essential platforms.

It’s a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career."

Jeremy Goldman
About the Author

According to the author's website, "Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade. Under Jeremy’s leadership, Kiehl’s won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. While at TEMPTU, Jeremy developed a partnership between TEMPTU and Beyoncé’s Deréon fashion line that resulted in TEMPTU’s largest-ever sales period. During his tenure, TEMPTU won the ICMAD Award for Website Innovation, and went on to help found a luxury division at Unilever." Read more here.

Editor's Note: Learn more from Goldman about building your brand here in EmoryWire