Tru-Nut Powdered Peanut Butter

With full flavor and less fat, Tru-Nut Powdered Peanut Butter provides a healthy option.

By Michelle Valigursky

Story Photo
Tru-Nut founder Reid Edgar 07Ox 09C inspects his peanut crop in Georgia.

Since childhood, the comfort and joy of peanut butter and jelly sandwiches can’t be beat, but as adults, many of us have forsaken this go-to comfort food in favor of lower fat alternatives. With innovative processing, Tru-Nut Powdered Peanut Butter boasts 85% less fat than its predecessor – without sacrificing taste or quality.

Founder and owner Reid Edgar 07Ox 09C has spent the last two years building his brand and increasing mainstream awareness by educating consumers about the benefits of powdered peanut butter. Tru-Nut can be incorporated into recipes, smoothies, and protein shakes for a lower sodium and fat substitute to traditional peanut butter. “It's much more than just a peanut butter substitute. When I first learned of defatted peanuts, I was blown away by the concept,” Edgar says of his company’s signature product. "Basically you get all of the good natural flavor and protein without all the fat."

Edgar explains on his website, “Powdered peanut butter starts out with high oleic, roasted peanuts. Tru-Nut exclusively uses peanuts grown in the southeastern United States. We proudly display the ‘Quality USA’ logo from the American Peanut Council to certify that we use 100% US-grown peanuts.  The peanuts are then pressed to remove the oils, and ground into a fine powder that still retains all of the natural peanut flavor.”

Reid Manufacturing

All Tru-Nut products are USA made
from 100% USA grown peanuts.

From Hand-Filled Jars to a Growing Global Business

When Tru-Nut launched with one product in 2013, Edgar’s family pitched in to hand-fill and label jars so that orders could be filled. Just over a year later, Tru-Nut has established local manufacturing and distribution channels for its complete product line. Edgar likes the challenge of “figuring out something new and executing.”

An initial order with Netrition.com propelled the company forward, and in 2014, Tru-Nut launched into 97 Giant Foods locations in the mid-Atlantic. Tru-Nut customers hail from all corners of the world. “We’ve just launched in the Philippines, Brazil, and Kuwait. Word is spreading, and it’s pretty amazing.”

The company now offers four signature peanut butter items – original, chocolate, cinnamon, and maple, and plans to launch additional products early next year.Tru-Nut is available in 240 brick-and-mortar stores and online from various retailers.

So what is Edgar’s secret to entrepreneurial success? “There are so many little lessons to learn as you grow,” he says. "Don't be afraid to jump in. You'll learn quickly who you can trust, or more accurately, who won't intentionally mislead you. Don't be afraid to take others' advice, but it's your business and you know it best, and in the end, you'll be the one to live with those decisions."

Email the editor

Michelle Valigursky