EAA Strategic Plan

The goal of the Emory Alumni Association's (EAA) strategic plan is to increase the level of alumni and student engagement and foster a greater investment in Emory. Emory Students In collaboration with the Emory Alumni Board (EAB), alumni volunteers, campus partners, and the Office of Development and Alumni Relations (DAR), the EAA is committed to ensuring its place among the nation's model alumni associations. The EAA is confident that this strategic plan will not only strengthen the ties between Emory's 133,000 alumni, students, and their alma mater, but also engage them in creative and innovative ways that more meaningfully bond them to each other.


Survey Background

In January 2010, 10 years after drafting the most recent strategic plan and at the end of the 3-year organizational review completed in 2007, the EAA began a comprehensive strategic planning process to help determine its strategic direction for the next 3-5 years.  With 2 years left in Campaign Emory, significant advances in technology, and the implementation of the Emory Alumni Board of the Future plan, the timing was appropriate for subsequent review. To facilitate this process, the EAA enlisted the assistance of professional consultant Patty Kubus, of Leadership Potential International Inc. Dr. Kubus began the process by conducting a series of Strength, Weakness, Opportunity, and Threat (SWOT) analyses and discussions with Emory staff, stakeholder groups and individuals. Following these, the EAA conducted surveys of alumni and students on benefits, offerings, and communications. The findings of this data and highlights of our strategies and tactics are provided for your review. We are excited to work together to achieve our mission and goals. 

The first significant outcome of these discussions was a revision to the EAA mission, vision, and values statements as shown below.


EAA Strategic Plan Overview

Strategic Plan

EAA Strategic Plan Goals


EAA Strategic Goals' Summary and Description

In order to advance these goals, task forces representing DAR staff, alumni, and key stakeholders formed to analyze data findings and develop action items for each focus area the next 3-5 years.  These are summarized below.


Career Services

The EAA will focus its efforts on the following areas to meet the career interests of our alumni:

Communications (Strategic and Targeted)

The EAA will improve its communications with alumni in the following ways:

Connecting Alumni (Emory Within Your Reach)

The EAA will increase relationships between alumni around the world:

Educational Enrichment (Lifelong Learning)

The EAA will increase access to educational programs:

Student Relations (Student-to-Alumni Experience)

The EAA will facilitate improving the relationships between students and alumni: