EAA Strategic Plan: 2010-2013
The goal of the Emory Alumni Association's (EAA) strategic plan for 2010–2013 is to increase the level of alumni and student engagement and foster a greater investment in Emory. 
In collaboration with the Emory Alumni Board (EAB), alumni volunteers, campus partners, and the Office of Development and Alumni Relations (DAR), the EAA is committed to ensuring its place among the nation's model alumni associations. The EAA is confident that this strategic plan will not only strengthen the ties between Emory's 118,000 alumni, students, and their alma mater, but also engage them in creative and innovative ways that more meaningfully bond them to each other.
Survey Background
In January 2010, 10 years after drafting the most recent strategic plan and at the end of the 3-year organizational review completed in 2007, the EAA began a comprehensive strategic planning process to help determine its strategic direction for the next 3-5 years. 
With 2 years left in Campaign Emory, significant advances in technology, and the implementation of the Emory Alumni Board of the Future plan, the timing was appropriate for subsequent review. To facilitate this process, the EAA enlisted the assistance of professional consultant Patty Kubus, of Leadership Potential International Inc. Dr. Kubus began the process by conducting a series of Strength, Weakness, Opportunity, and Threat (SWOT) analyses and discussions with Emory staff, stakeholder groups and individuals. Following these, the EAA conducted surveys of alumni and students on benefits, offerings, and communications. The findings of this data and highlights of our strategies and tactics are provided for your review. We are excited to work together to achieve our mission and goals.
The first significant outcome of these discussions was a revision to the EAA mission, vision, and values statements as shown below.
EAA Strategic Plan Overview
EAA Strategic Plan Goals 2010-2013
- Establish the EAA as a destination for Alumni Career Services
- Strengthen the Student-to-Alumni Experience
- Enhance Communications to be more strategic and targeted
- Connect Alumni in more meaningful and effective ways, no matter where they live
- Increase educational enrichment and lifelong learning opportunities
EAA Strategic Goals' Summary and Description
In order to advance these goals, task forces representing DAR staff, alumni, and key stakeholders formed to analyze data findings and develop action items for each focus area the next 3-5 years. These are summarized below.
Career Services
The EAA will focus its efforts on the following areas to meet the career interests of our alumni:
- Expand outreach and offerings of Alumni Career Services
- Improve ease of student-alumni and alumni-alumni interactions
- Offer alumni 24-hour access to a wide array of services through expanded online resources
- Leverage and expand existing career services through strategic cross-campus partnerships
- Integrate career services into existing EAA programming and communications
Communications (Strategic and Targeted)
The EAA will improve its communications with alumni in the following ways:
- Develop a channel strategy and audience segmentation model
- Expand the use and scope of the EAA's non-email-based channels (e.g., social media, mailings)
- Implement a comprehensive awareness campaign highlighting EAA benefits and services
- Develop and implement a student-specific communications strategy
Connecting Alumni (Emory Within Your Reach)
The EAA will increase relationships between alumni around the world:
- Enhance chapter, interest group and volunteer outreach worldwide through regular communications, online resources and strategic messaging
- Expand access to and awareness of EAA benefits (i.e., MWAH event space, career resources, educational, leadership and networking opportunities)
- Cross-promote events, benefits and services in school and EAA communications
- Develop a comprehensive leadership development plan for alumni
- Continue investment in signature alumni programs – Emory Cares International Service Day, Alumni Admission Network, Networking events, Faculty on the Road programs – and increase online accessibility where possible
Educational Enrichment (Lifelong Learning)
The EAA will increase access to educational programs:
- Establish the EAA as a destination for educational resources
- Increase online availability and awareness of educational programs, faculty lectures, career services and library resources
- Enhance communications of existing education-related benefits
- Expand educational enrichment benefits through Emory Travel Program, Homecoming offerings, and stand-alone seminars and lectures
Student Relations (Student-to-Alumni Experience)
The EAA will facilitate improving the relationships between students and alumni:
- Increase knowledge and awareness of the EAA
- Increase alumni-student interaction
- Increase Graduate School support /interaction
- Utilize the Student Alumni Board (SAB) and Student Alumni Association (SAA) more strategically
 |
| |  |
| |  |
iTunes U | | |  |
The Post | | |  |
EMORY HOME | CONTACT EMORY ALUMNI ASSOCIATION | EMERGENCY | EMPLOYMENT | ABOUT EMORY'S WEB
Copyright © Emory University - All Rights Reserved | 815 Houston Mill Road. Atlanta, Georgia 30322 USA 404.727.6400